In nowadays financial landscape, personalized solutions are key, especially when it comes to Business to Consumer (B2C) interactions in baking. For those reasons, a prominent UK bank specialized in lending and savings, decided to stop acting as an intermediary between the customer and the service owner, ending the Business to Business (B2B) approach.
AdvanceWorks is managing a technical team responsible for the development of a new B2C service tool enabling the goal to increase sales on credits and saving accounts directly to new customers.

Team Collaboration 

A collaborative effort involving 40 professionals, with AdvanceWorks leading one of the technical teams. The synergy among team members, not only accelerated the development of the B2C service tool but also set a precedent for future clients seeking expertise in the financial domain.

Goals Achieved

The main goals for this project were: 

Achieve 120,000 new customers over the next 3 years

Attain £1.5 billion in savings accounts.

Optimize applications to reduce the total number of complaints.

Facilitate customer support processes particularly within the call center

Results

The implementation produced immediate benefits as improving customer experience and operational efficiency. These results highlight AdvanceWorks commitment to delivering impactful financial solutions, influencing clients (estimated 120,000 users) and all internal users using this new tool (100 team members).

Next Steps 

Having marked a milestone, our trajectory forward involves iterative improvements, guided by ongoing client and internal user feedback. We anticipate growth, evaluating scalability and instituting targeted training programs for our team. These strategic actions underscore our commitment to continual client interaction and skill empowerment, to achieve client goals and objectives.