{"id":27959,"date":"2026-03-12T15:05:12","date_gmt":"2026-03-12T15:05:12","guid":{"rendered":"https:\/\/advanceworks.ai\/?p=27959"},"modified":"2026-03-12T15:09:28","modified_gmt":"2026-03-12T15:09:28","slug":"op-maat-gemaakt-e-commerce-platform-voor-een-toonaangevende-ijslandse-retailer","status":"publish","type":"post","link":"https:\/\/advanceworks.ai\/nl\/custom-e-commerce-platform-for-a-leading-icelandic-retailer\/","title":{"rendered":"Op maat gemaakt e-commerce platform voor een toonaangevende IJslandse retailer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27959\" class=\"elementor elementor-27959\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b1fdd e-con-full e-flex e-con e-parent\" data-id=\"48b1fdd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74cf013 e-con-full e-flex e-con e-parent\" data-id=\"74cf013\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a0757e5 e-con-full e-flex e-con e-child\" data-id=\"a0757e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edcf267 elementor-widget elementor-widget-heading\" data-id=\"edcf267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use Cases<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66203f elementor-widget-mobile__width-inherit elementor-widget__width-initial dot-headings-all elementor-widget elementor-widget-einar_core_custom_font\" data-id=\"b66203f\" data-element_type=\"widget\" data-widget_type=\"einar_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-custom-font-holder\">\n<h3 class=\"qodef-shortcode qodef-m  qodef-custom-font qodef-custom-font-904 qodef-layout--simple    qodef-title-break--disabled  qodef-decoration--circle \" style=\"color: #000000;font-size: 3vw\">\n\t\t\t\t\t\tCustom e-commerce platform for a leading Icelandic retailer\n\t\t\n\t\t<span class=\"qodef-e-decoration\" style=\"color: #000000\"><svg class=\"qodef-svg--decoration-circle-big\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45\" height=\"45\" viewBox=\"0 0 45 45\" fill=\"currentColor\"><path d=\"M22.5,45a21.9294,21.9294,0,0,1-8.7246-1.7471A22.8417,22.8417,0,0,1,1.7366,31.2358,21.5312,21.5312,0,0,1,0,22.5a22.0429,22.0429,0,0,1,1.7788-8.7358A22.952,22.952,0,0,1,6.6267,6.5947a22.5781,22.5781,0,0,1,7.1587-4.8472A21.858,21.858,0,0,1,22.5,0a21.9789,21.9789,0,0,1,8.7461,1.7476,22.4274,22.4274,0,0,1,7.16,4.8472,22.9154,22.9154,0,0,1,4.8262,7.1694A22.1723,22.1723,0,0,1,45,22.5a21.671,21.671,0,0,1-1.7246,8.7358,22.8132,22.8132,0,0,1-4.8379,7.17,22.5118,22.5118,0,0,1-7.18,4.8472A22.07,22.07,0,0,1,22.5,45Z\"\/><\/svg><\/span>\t<\/h3>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea836c elementor-widget elementor-widget-text-editor\" data-id=\"5ea836c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Industry:<\/strong> Retail |<strong> Services:<\/strong> Software Development, Transformation Services<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d422e2 e-con-full e-flex e-con e-parent\" data-id=\"2d422e2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ebc07a e-con-full e-flex e-con e-child\" data-id=\"3ebc07a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d31b63 elementor-widget elementor-widget-image\" data-id=\"0d31b63\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/advanceworks.ai\/wp-content\/uploads\/2026\/03\/GoodYear-scaled.jpg\" class=\"attachment-full size-full wp-image-27953\" alt=\"\" srcset=\"https:\/\/advanceworks.ai\/wp-content\/uploads\/2026\/03\/GoodYear-scaled.jpg 1707w, https:\/\/advanceworks.ai\/wp-content\/uploads\/2026\/03\/GoodYear-200x300.jpg 200w, https:\/\/advanceworks.ai\/wp-content\/uploads\/2026\/03\/GoodYear-683x1024.jpg 683w, https:\/\/advanceworks.ai\/wp-content\/uploads\/2026\/03\/GoodYear-768x1152.jpg 768w, https:\/\/advanceworks.ai\/wp-content\/uploads\/2026\/03\/GoodYear-1024x1536.jpg 1024w, https:\/\/advanceworks.ai\/wp-content\/uploads\/2026\/03\/GoodYear-1365x2048.jpg 1365w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14ca7e4 e-con-full e-flex e-con e-child\" data-id=\"14ca7e4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edc4a9e elementor-widget elementor-widget-heading\" data-id=\"edc4a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A real-time platform designed to help logistics companies optimize vehicle maintenance, reduce fleet downtime, and streamline workshop scheduling through automated workflows and seamless integrations.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090043e elementor-widget elementor-widget-text-editor\" data-id=\"090043e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>About the project:<\/strong><span style=\"font-weight: 300;\"><br \/><\/span><\/p><p><span style=\"font-weight: 300;\">A leading Icelandic retail organization sought to modernize its digital commerce capabilities to better support its wholesale retail operations and future growth. The company required a robust and scalable platform that could handle complex product catalogs, streamline operational processes, and provide a seamless purchasing experience for its customers.<\/span><\/p><p><span style=\"font-weight: 300;\">AdvanceWorks partnered with the client to design and build a <\/span><strong>new digital commerce platform from the ground up<\/strong><span style=\"font-weight: 300;\"> using <\/span><strong>Magento Open Source<\/strong><span style=\"font-weight: 300;\">. The solution was architected with a <\/span><strong>cloud-first approach<\/strong><span style=\"font-weight: 300;\">, leveraging <\/span><strong>Microsoft Azure Services<\/strong><span style=\"font-weight: 300;\"> to ensure high availability, scalability, and performance.<\/span><\/p><p><span style=\"font-weight: 300;\">To deliver a modern and flexible user experience, the front-end was developed using <\/span><strong>Next.js<\/strong><span style=\"font-weight: 300;\">, integrated with <\/span><strong>Prismic<\/strong><span style=\"font-weight: 300;\"> as a headless CMS to enable efficient content management and faster updates. On the backend, <\/span><strong>NestJS<\/strong><span style=\"font-weight: 300;\"> was implemented to support scalable APIs and service orchestration, while Magento handled the core commerce functionality.<\/span><\/p><p><span style=\"font-weight: 300;\">This architecture allows the retailer to efficiently manage wholesale orders, streamline operational workflows, and maintain a flexible digital foundation that supports future innovation.<\/span><\/p><p><strong>Goals achieved:<\/strong><\/p><ul><li style=\"font-weight: 300;\" aria-level=\"1\"><strong>Modern digital commerce platform:<\/strong><span style=\"font-weight: 300;\"> Built a scalable e-commerce solution tailored for wholesale retail operations.<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><strong>Cloud-native infrastructure:<\/strong><span style=\"font-weight: 300;\"> Leveraged Microsoft Azure to ensure reliability, performance, and resilience.<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><strong>Flexible architecture:<\/strong><span style=\"font-weight: 300;\"> Implemented a modular tech stack combining Magento, NestJS, and Next.js.<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><strong>Improved content management:<\/strong><span style=\"font-weight: 300;\"> Enabled dynamic content updates using a headless CMS (Prismic).<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><strong>Enhanced user experience:<\/strong><span style=\"font-weight: 300;\"> Delivered a modern, responsive interface optimized for performance and usability.<\/span><\/li><\/ul><p>\u00a0<\/p><p><strong>Results:<\/strong><span style=\"font-weight: 300;\"><br \/><\/span><\/p><p><span style=\"font-weight: 300;\">The new platform provides the retailer with a <\/span><span style=\"font-weight: 400;\">robust and future-ready digital commerce foundation<\/span><span style=\"font-weight: 300;\">, enabling improved operational efficiency and a significantly enhanced online purchasing experience. With a scalable cloud infrastructure and a modular architecture, the company can now quickly adapt to evolving business needs, support growing demand, and continuously expand its digital capabilities in the competitive retail market.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b10a6f2 e-con-full e-flex e-con e-parent\" data-id=\"b10a6f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15958f elementor-widget elementor-widget-shortcode\" data-id=\"a15958f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Een realtime platform ontworpen om logistieke bedrijven te helpen bij het optimaliseren van voertuigonderhoud, het verminderen van fleet downtime en het stroomlijnen van werkplaatsplanning door geautomatiseerde workflows en naadloze integraties.<\/p>","protected":false},"author":2,"featured_media":27961,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[143],"industryc":[],"class_list":["post-27959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases","tag-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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